AVIAREPS has been appointed by the Maldives Marketing & PR Corporation as its PR representative in Australia. The appointment, which has immediate effect, was made as the national marketing corporation seeks to strengthen its position as a luxury and inspirational travel destination for travellers from Australia.Comprising over 1190 islands, of which 197 are inhabited and 110 are exclusive islands resorts, the Maldives has become a prime destination for luxury and honeymoon travellers globally. The Maldives offers luxury resorts, sandy beaches and exotic diving spots for the professional diver or novice snorkeller alike.Last year, tourism arrivals to the Maldives from Australia boomed to a total of over 23,000 arrivals, compared to 19,733 in 2015; an increase of 19.5%. Australia now makes up 2.0% of the total market share, making it the Maldives’ 12th most important inbound market. The MMPRC is keen to capitalise on this increase and will be continuing to target the Australian market.