first_imgThe 42nd session of the CNTB Tourist Board was held at the Ministry of Tourism, at which the members of the Council were presented with a proposal for the annual work program and financial plan of the Croatian Tourist Board for 2019 and a proposal for amendments for 2018. Exceptional emphasis in future work will be placed on the Sports Croatia program and on cooperation with the Croatian Olympic, Handball and Football Federations with the aim of strengthening Croatia’s position on the dynamic world tourist market.”We are additionally strengthening the Program for positioning Croatia as an air destination, which has proven to be excellent. In addition to becoming a more accessible destination, the flight season was extended, which was reflected in increased tourist traffic, which grew beyond the summer months, as well as the arrival of tourists from more distant emitting markets, such as the US, China and Korea. This is one of the contributions to the development of our country as a year-round destination, with the development of a quality tourist offer based on selective forms of tourism. In addition, it is important to point out that the promotion of Croatia through a combination of sports and celebrities is also currently one of the most effective promotional tools, which was confirmed this summer at one of the most watched World Cups in Russia. Through cooperation with top Croatian athletes, medal winners and participants in important international competitions in domestic and foreign markets, as well as through cooperation related to holding top sporting events in Croatia, our goal is to further strengthen the brand and raise awareness of Croatia as an attractive tourist destination. offers throughout the year. As a kind of ambassadors of our country, athletes deserve our maximum support in work and development, and I also believe that joint cooperation in domestic and emitting markets will have a positive impact on increasing tourist traffic and general consumption. “, said the Minister of Tourism and President of the Croatian Tourist Board Gari Cappelli.HTZ u 2019. godinu ulazi s temeljnom misijom daljnjeg ulaganja u tri ključne strateške vertikale – strengthening the national brand, pswelling before and after seasonal traffic te higher tourist per capita consumption, through enhanced communication investments in key emitting markets, as well as markets with increased growth potential and adequate budget investments allocated to the affirmation of each of the strategic goals. As pointed out by the CNTB, all activities in the proposed Annual Work Program and Financial Plan for 2019 are aimed at achieving the basic goals established by the Tourism Development Strategy until 2020 and the Strategic Marketing Plan of Croatian Tourism for the period 2014-2020, defined as increasing the attractiveness and competitiveness of Croatian tourism, which in this period should result in entering the 20 leading tourist destinations in the world according to the criteria of competitiveness. “The key activities that we will carry out and which are included in the Annual Work Plan for 2019 include even stronger promotion of Croatia with the aim of strengthening the national tourist brand and the recognition of our country as a meaningful year-round destination. In this sense, it is planned to form an expert team for the brand and develop an action plan with the aim of connecting those segments, such as culture or sports, that can promote our country and make it even more recognizable in foreign markets. Also, the focus will be on strengthening transport connectivity with an emphasis on airlines and the introduction of intercontinental flights. In order to achieve these goals, we anticipate an increase in the budget for joint advertising to HRK 26 million next year, while the planned budget for strategic projects next year will be around HRK 40,3 million. We will direct a large part of our activities to distant markets, especially China, the USA and South Korea, both through representative offices and through cooperation with key partners. For the first time, we will establish a Call Center, ie a unique telephone number where tourists will be able to receive the necessary customer support at any time. The call center will of course be accompanied by a mobile application thus announcing a new digital age of Croatian tourism, both in its promotion through digital campaigns and through the implementation of the Croatian Digital Tourism project, which includes the improvement of our highly visited website “, said the director of the CNTB, Kristjan Staničić.Competition for CNTB directors in the UK and SeoulAt today’s convocation of the Tourist Council, a decision was announced on announcing a competition for the positions of director of the Croatian National Tourist Board in Great Britain, based in London, and in South Korea, based in Seoul.information on the course of the season and the state of the markets for the first ten months of 2018. According to the data of the eVisitor system, which contains tourist traffic realized in commercial and non-commercial facilities and nautical charter (eCrew system), in Croatia in the period  from January to the end of October, 19 million arrivals (+ 6%) and 104.3 million overnight stays (+ 4%) were realized.last_img

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