Yesterday, in the Meštrović Gallery in Split, a promotion of the extraordinary documentary series “Sail-ho! Croatia!”. The series, which last season attracted the attention of as many as 32,4 million people around the world, this year began filming the fourth season of the attractive Croatian travelogue.“Sail-ho” is owned by Nautical Channel, which was created in 2011 by merging SAILING CHANNEL and YACHT & SAIL channels. Currently, their television program is broadcast on hundreds of platforms: DVB-T, DVB-S, IPTV, MMDS and satellites, and is available to over 150 million viewers. Nautical Channel deals with the topics of sailing and nautical sports, surfing, kite-boarding, brings nautical news, travel, adventure, lifestyle, but also much more to lovers of the sea and travel, boaters and lovers of water sports.Since 2015, the Nautical Channel has started broadcasting the series “Sail-ho! Croatia!” which in its first season introduces viewers to Croatia, its cities, tradition and culture. In the second season, the following year, it covers the gastronomy, islands and natural beauties of the country. After returning to topics such as cities, gastronomy, cultural and historical heritage in the third season, the new 10 commissioned episodes will deal with Croatian islands, ports, natural beauties, top accommodation and interesting people on the coast. The shooting of the new episodes lasts until June, four of them have been filmed so far, and their broadcasting on the Nautical Channel will start in October. In addition to the city of Zagreb, some of the destinations that will be presented in the fourth season are Dubrovnik, Ston, Korcula, the island of Vis, Makarska, Baska Voda, Split, Trogir and the islands of Ugljan, Pasman, Dugi Otok, Rab, Cres and Losinj.“Croatian nautical tourism is at the very top of the world and it is a true image product of Croatia. Last year, the charter achieved 474.000 arrivals and 3,2 million overnight stays, and in the first five months of this year we recorded 25 percent more arrivals and 29 percent more overnight stays, ”ahead of the new season of Sail-ho! Croatia!” said the head of the Department for Strategic Projects of the Croatian Tourist Board, Dubravko Šimenc.The filming of the mentioned series leaves a mark on Croatian tourism. Directly, Croatia is represented on the market through one of the world’s most prestigious nautical TV channels. Her debut in 2015 significantly strengthened the brand with which Croatia wants to present itself to the outside world. Also, the duration of the series positions Croatia among the leaders in nautical tourism in the Mediterranean, to which many professionals return, but also lovers of the sea and water sports. Of course, with a consecutive appearance on the Nautical Channel, guests of higher purchasing power are attracted to Croatia throughout the year.The brand CROATIA, a brand of nautical paradise, rich and varied gastronomic offer, sun and summer attracts an increasing number of foreign guests (emphasis is placed on sailors here), also raises the quality of guests and leads to revenue growth. In addition, we can certainly conclude that this contributes to the extension of the tourist season and the attraction of foreign investors in the tourism sector.”Nautical tourism is extremely important to us, it is the fastest growing branch of tourism, and we know that boaters are the first to open the season and the last to close it, and that greatly contributes to our goal of year-round tourism. With this kind of promotion, Croatia will surely get where we believe we belong, and that is among the 20 most competitive countries in the world “, said the State Secretary in the Ministry of Tourism, Tonči Glavina.The promotion in Split, along with Šimenc and Glavina, was attended by the General Manager of Nautical Channel Andrew Miller and the Director of the County Tourist Board Joško Stella and the Director of the Split Tourist Board Alijana Vukšić.What undiscovered beauties of Croatia have captured this season, we have to see in the fall. Or to close with the words of Andrew Miller from Nautical Channel: “We can’t wait to find out as much as possible, because Croatia is definitely a positive discovery for us and with each new episode we discover something new and interesting.”So far, the first three seasons are “Sail-Ho! Croatia ”broadcast over 30 times on Nautical Chanel and viewed over 2.400.000 times on Youtube channel. The main partners of the series are ACI Club, Croatian National Tourist Board, HEP, Croatia Airlines, Zagreb Tourist Board, Split-Dalmatia County Tourist Board, Split Port Authority, Zadar County Tourist Board, Zadar Port Authority, Zadar Airport and others.