Dixons offers staff computer incentiveOn 6 Mar 2001 in Personnel Today Dixons has offered employeesthe chance to buy a computer after two years’ service in a bid to strengthenstaff loyalty and improve IT skills.In exchange for a small cut insalary, staff are loaned a computer for two years with the option to buy at theend of that time. They can make cost savings of up to 40 per cent on the retailprice, claims Dixons. The deal was offered to 17,000 eligible staff last summerwith one in seven employees taking it up.James Welsh, Dixons’ head ofemployee rewards, said, “It made sense for the Dixons Group to offer itsemployees a reward with its roots in IT, not just because of our connection totechnology, but also because IT skills are becoming ever-more important.”He added, “By helping staff toobtain a home PC, we have created more than goodwill, we are investing in theskills, productivity and flexibility of our staff.”The opportunity to introduce thescheme arose when Chancellor of the Exchequer Gordon Brown introducedlegislation allowing employers to lease computers at a discount. Comments are closed. Previous Article Next Article Related posts:No related photos.