first_img Comments are closed. The Government is planning a high-profile campaign to promote childcare as acareer.The move follows plans for a campaign to tackle a shortage of social workersand the “no-one forgets a good teacher” adverts.Director of the childcare charity Kids Club Network, Anne Longfield,welcomed the recruitment drive. The charity is carrying out a one-year reviewof childcare in the UK, chaired by former social security secretary HarrietHarman.Longfield says thousands of staff are needed to tackle recruitment problemsand to enable the Government to implement its national childcare strategy.”This campaign is something we have been saying is needed for a longtime,” she said. “We are looking at a workforce of 60,000 people overthe next five years.”A spokeswoman for the Department for Education and Employment said: “Weare in the process of fine-tuning what needs to be done and what gaps there areso we can recruit the right people in the right places.” Previous Article Next Article New drive to see childcare as a professionOn 15 Feb 2000 in Personnel Today Related posts:No related photos.last_img

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