first_img  29 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Marketers spend more on retention rather than acquisition Research by Pitney Bowes in September has found that UK marketing professionals are for the first time committing more of their budget to customer retention rather than acquisition.Pitney Bowes surveyed marketers at the top 1,000 companies in the UK, and found that 53% of all marketing budgets are now spent on retaining existing customers, an increase of 9.5% since 2003.Charities are still lagging behind other sectors such as the retail and hotel industries, which spend 57% of the budgets on customer retention. Charities are spending 47%, although that has risen from 39% in 2003. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Tagged with: Individual giving Research / statistics While most sectors have seen an increase in the proportion of budgets spent on customer retention, the mail order and travel industries have both experienced a drop. The mail order industry spends 42% on retention, down from 56% in 2003, and the travel industry spends 47%, down from 52%. Howard Lake | 10 November 2005 | Newslast_img

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