first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 12 June 2005 | News A more effective way is to verify the email address given, and make it explicit that the link to the download will only be provided in the email the visitor receives upon confirming their subscription.In this way, the individual has an incentive both to register and to provide a genuine email address. Offering a free download such as a screensaver or game in return for the user’s email address is a popular method for organisations keen to build up an email opt-in list. However, it is easy to get this process wrong and end up with lots of giveaways but a poor subscriber list.They key to generating a good quality opt-in email list is to collect accurate information. Too often, when faced with a free download, website visitors give inaccurate or fake email addresses, simply to get hold of the free information.Often, organisations don’t bother to verify the accuracy of the email address, but still allow the visitor to navigate to the next page and thereby gain access to the free download. In this case the organisation will have given something away but for no return: if the email address is fake, the organisation will not be able to communicate again with the visitor. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Tagged with: Digital Individual giving  27 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Getting best results from opt-in forms and free downloadslast_img

Leave a Reply

Your email address will not be published. Required fields are marked *