first_img9th June 2021 | By Marese O’Hagan These digital events facilitate the interaction of buyers and sellers across the industry, using algorithms to match qualified, senior level decision-makers who have both buying power and immediate requirements, with industry leading solution providers. “ICE exists to help the industry achieve its commercial and business objectives,” Hunter said. Marketing & affiliates Tags: Platform Clarion Gaming Subscribe to the iGaming newsletter Clarion Gaming has concluded the first stage of a £1m digital technology investment programme, as it establishes a dedicated digital presence for the ICE brand. Clarion Gaming managing director Stuart Hunter explained that the new digital components were designed to support the ICE and iGB in-person experience “content, connectivity, news and insight delivered throughout the year.” This will focus on the land-based sector, supported by crossover with igaming where relevant, as well as new growth opportunities such as esports. So far, the investment has supported the launch of the ICE Connect events, which are to be followed by the launch of ICE365.com, a dedicated home of digital insight, news and analysis. Clarion Gaming completes first phase of ICE’s digital overhaul AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The investment will also support the launch of ICE365.com, a new content-led brand that acts as an online companion to the in-person show. It will go live on 28 June. Topics: Marketing & affiliates Tech & innovation Marketing Platform A European edition takes place from 21 to 25 June, followed by ICE Connect North America from 28 June to 2 July. “The investments that we have made in our digital armory enhance our capabilities enabling members of the industry to access the power of the ICE brand with just a click.” Regions: Global This will focus on the land-based sector, supported by crossover with igaming where relevant, as well as new growth opportunities such as esports. Email Addresslast_img

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